With the evolution of technology, so has evolved the way we record videos and the way we share experiences online.
From the upgrade to high definition, 3D, and other advancements, 360 video is the next big leap in the way we perceive video. The goal of 360 videos is to immerse the viewers into the world the company is trying to share with them, which, when properly executed, can lead to a higher level of engagement and interaction with the desired audience.
So how do you get better engagement with 360 videos?
Showcase Products or Services
Not everyone has the resources or time to travel to a specific location to view the products or services you are providing, but they do not want to feel left out of the experience either.
By recording using 360 cameras, you are basically allowing them to be a part of that grand event as an audience member while helping them indulge in the content you are providing as if they were there.
These videos can be easily uploaded and accessed from the most commonly used social media platforms, so it is a piece of cake to get this content across to the desired audience.
If you are a travel agency and want to promote a certain destination that people might want to visit, 360 video is the way to go. Through the eyes of the 360 lens they will be able to go on an adventure with you virtually and see what awaits them if they want to choose your agency for traveling.
You can showcase the best destinations you have regularly available and even highlight some of the cultural spectacles and events.
For the Adventurous Spirits
A lot of people are afraid of tackling some of life’s most difficult adventures, this can include things such as skydiving, hiking, rope climbing and so on.
People either do not feel physically ready to pursue these challenging tasks or simply have a phobia of some kind, for example, a phobia of heights when it comes to skydiving as an activity.
Through 360 videos, you can help them feel like they are a part of this adventure without them having to be physically there, and even in some cases, help them fight and resolve their phobia to eventually pursue such an adventure themselves.
By taking advantage of the capabilities of 360 videos, you can immerse people into any location you might have envisioned.
This can come especially handy when you want to promote an event you have held previously, as you can really grasp the moments that happened and showcase them in their raw fidelity so the audience knows exactly what to expect and if it is up to their standard.
In general, 360 video is fairly new and exciting to view to a lot of people, and it can make you and your brand stand out from everyone else as not everyone has the time or resources to invest in something like this.
Stay ahead of the curve and entice your audience with quality 360 videos that tell a story and invite them for an adventure, this is the key way towards gaining a lot of engagement, as everyone wants to feel like they are a part of something much much bigger.